7 Best Free Backlink Checker Tools 2025, Nov – Free & Paid Tools
You’ve spent hours creating valuable content, but your site still isn’t ranking where it should….
You’ve spent hours creating valuable content, but your site still isn’t ranking where it should. Feels unfair, right? The truth is, without strong backlinks, even great content struggles to get noticed. Backlinks act like votes of trust from other websites — and search engines value them more than you think.
That’s why experts and SEO professionals constantly track their backlinks using trusted tools. These tools reveal who links to you, the quality of those links, and even what your competitors are doing better. The best part? Many of these powerful tools are completely free to use.
In this guide, I’ll show you the best free backlink checker tools that actually work — no fluff, no guesswork. By the end, you’ll know exactly which tool fits your goals and how to use it to strengthen your website’s authority and visibility.
What are Backlinks, and Why are They Important?
A backlink is simply a link from one website to another. When someone adds your website’s link to their content, it’s a signal that they trust or recommend your page. These are also called inbound links because they point users toward your site.
Think of backlinks as online trust signals. Each quality link tells Google that your content provides genuine value and deserves attention in search results. The more credible websites that link to you, the stronger your reputation becomes.
Here’s why backlinks play such a key role in SEO success:
- Improve Search Rankings: High quality backlinks from trusted sites help your pages rank higher. Google treats these links as votes of authority, which boosts visibility across search engines.
- Bring Targeted Traffic: When people click a backlink from another site, they’re often already interested in your topic. This sends relevant visitors to your website who are more likely to engage with your content.
- Build Website Credibility: Links from respected sources signal reliability. Over time, this helps increase your website’s domain authority and strengthens its position within your niche.
- Help Search Engines Find Your Content: Backlinks act as digital paths that guide search bots to your site. They help new or hidden pages get indexed faster, improving your overall online visibility.
- Boost Brand Reputation: Being mentioned by popular sites builds trust and recognition. It helps your audience view your brand as a reliable and knowledgeable source of information.
Backlinks remain one of the most powerful elements of SEO. They connect authority, visibility, and user trust — creating a strong foundation for long term website growth.
Also read: Top 7 WordPress Social Media Plugins
Top 7 Best Free Backlink Checker Tools 2025
Now that you understand how important backlinks are for your website’s growth, it’s time to see which tools can actually help you track and improve them. Below, I’ve listed some of the best free backlink checker tools that stand out in 2025.
Each of these platforms is tested, trusted, and packed with features to help you uncover who links to your site, evaluate link quality, and find new link building opportunities. Whether you’re a beginner learning SEO or an experienced marketer polishing your strategy, these tools will give you real insights into your site’s backlink profile — all without costing a penny. Let’s take a closer look at what makes each of them worth trying.
1. Semrush
If your website’s rankings aren’t improving even after publishing quality content, weak backlinks could be the hidden reason. Semrush offers a powerful way to uncover every backlink pointing to your site or your competitors’.
With access to a massive database of over 43 trillion links, it shows you link sources, anchor texts, and domain authority metrics with incredible accuracy. You can track new and lost links, analyze competitor link profiles, and identify opportunities to strengthen your own.
Semrush’s backlink analytics is trusted by marketers worldwide for being data rich yet beginner friendly. Its combination of accuracy, freshness, and depth helps you make smart SEO moves that actually impact rankings.
Whether you’re an agency, blogger, or small business owner, Semrush’s best free backlinks checker tool helps you take control of your link strategy with ease and confidence.
Key Features Of Semrush:-
Pros & Cons
Pros
- Deep backlink data access
- Accurate Authority Score metric
- Strong competitor analysis tools
Cons
- Free version has tight limits
- Full features need paid plan
Pricing & Plans
| Plan | Type | Monthly Cost | Key Features |
| Free | Free | $0 | 10 searches/day, 10 tracked keywords, limited backlink data, 1 project |
| Pro | Paid | $129.95 | 5 projects, 500 keywords, 10,000 results/report, full backlink analysis |
| Guru | Paid | $249.95 | 15 projects, 1,500 keywords, historical data, content tools |
| Business | Paid | $449.95 | 40 projects, 5,000 keywords, API access, extended limits |
Why Choose Semrush?
Semrush stands out because it gives you deep backlink insights, link toxicity scores, and competitive analysis in one dashboard. If you’re serious about improving SEO visibility and tracking growth, Semrush’s accuracy and data freshness make it a top pick.
2. Ahref
When accuracy and depth matter most, Ahrefs stands tall as one of the most trusted backlink analysis platforms. Its free backlinks checker lets you view top referring domains, URLs, anchor texts, and Domain Rating (DR) instantly.
With one of the largest and most active crawlers in the world, Ahrefs ensures real time data that reflects your site’s true backlink profile. The tool helps you evaluate link strength, spot spammy domains, and uncover competitor link building strategies effectively.
It’s designed for both beginners and professionals who want transparent, data driven insights without getting lost in complexity. From tracking link growth to building outreach campaigns, Ahrefs delivers everything you need to refine your SEO foundation.
Its clean interface, fast results, and trusted authority make it an industry favorite among serious digital marketers and SEOs who want reliable, actionable backlink intelligence for smarter decisions.
Key Features Of Ahref:-
Pros & Cons
Pros
- Vast live backlink index
- Reliable Domain Rating (DR)
- Excellent anchor text reports
Cons
- Free tool shows only 100 links
- Advanced features require subscription
Pricing & Plans
| Plan | Type | Monthly Cost | Key Features |
| Webmaster Tools | Free | $0 | Backlink Checker (top 100 links), Site Audit (100 pages), DR score, referral data |
| Starter | Paid | $99 | 200K search results, 1 project, 500 tracked keywords, Site Explorer |
| Standard | Paid | $208 | 500K results, 5 projects, 1,000 keywords, unlimited credits |
| Advanced | Paid | $374 | 1M results, 10 projects, 2,000 keywords, extra features |
Why Choose Ahref?
Ahrefs is trusted by professionals for its massive backlink index and precise data. It helps you uncover competitor links, lost backlinks, and new opportunities faster than most tools, ensuring your SEO strategy stays sharp and effective.
3. UberSuggest
If other SEO tools feel overwhelming, Ubersuggest makes backlink checking refreshingly simple and beginner friendly. Designed by Neil Patel, it allows you to view total backlinks, referring domains, and anchor texts in an easy, understandable format.
You can even explore the authority of linking pages to identify which backlinks bring the most value to your domain. What sets Ubersuggest apart is its balance between simplicity and insight—you get real backlink data along with guidance on how to improve your SEO strategy.
For content creators, bloggers, and small businesses, it’s a perfect entry point into the world of link building. The dashboard is intuitive, mobile friendly, and provides a quick overview of how your site compares against competitors.
Whether you’re analyzing your growth or checking who links to you, Ubersuggest’s free backlinks checker tool ensures you always stay informed and in control of your SEO performance.
Key Features Of UberSuggest:-
Pros & Cons
Pros
- Simple, user friendly dashboard
- Combines keywords and backlinks
- Good for quick SEO checks
Cons
- Daily search limits apply
- Data depth is limited freely
Pricing & Plans
| Plan | Type | Monthly Cost | One Time (Lifetime) | Key Features |
| Free | Free | $0 | – | 3 searches/day, basic backlink data, keyword suggestions |
| Individual | Paid | $29 | $290 | 3 projects, 100 keywords, 20,000 reports/month |
| Business | Paid | $49 | $490 | 7 projects, 150 keywords, 50,000 reports/month |
| Enterprise | Paid | $99 | $990 | 15 projects, 300 keywords, 100,000 reports/month |
Why Choose UberSuggest?
Ubersuggest is ideal for beginners who want clear backlink insights without confusion. It offers keyword and domain analysis in the same place, making it easy to spot growth opportunities and track link building success in a simple, affordable way.
4. SEOReviewTools
Looking for a free backlinks checker that doesn’t compromise on quality? SEOReviewTools offers one of the most practical and efficient solutions for link analysis without charging a penny. It gives you a clear view of your inbound links, anchor texts, and referring domains, helping you understand exactly where your website stands.
The tool is known for its clean interface, quick results, and highly relevant backlink data. Unlike many free tools, it doesn’t limit insights to just a handful of results—you can run detailed link reports anytime. SEOReviewTools is widely trusted by freelancers, digital marketers, and bloggers who value accuracy and simplicity over flashy dashboards.
It’s especially useful for spotting competitor backlinks, identifying new linking opportunities, and evaluating your site’s authority growth. For anyone aiming to strengthen their link profile strategically, this free backlinks checker tool provides a reliable starting point with solid, real time insights.
Key Features Of SEOReviewTools:-
Pros & Cons
Pros
- Previously offered full free access
- Clean interface for fast results
- No signup needed for basic use
Cons
- Website no longer active
- Service appears discontinued
Pricing & Plans
| Plan | Type | Monthly Cost | Key Features |
| Free API | Free | $0 | 5,000 API credits/month, backlink data, keyword tracking via API |
| Lite | Paid | $60 | 7,500 API credits, all endpoints, full support |
| Standard | Paid | $140 | 25,000 API credits, full access |
| Advanced | Paid | $360 | 75,000 API credits, all features |
Why Choose SEOReviewTools?
SEO Review Tools is great for quick backlink checks with no sign up required. It combines speed with accuracy, pulling fresh data from reliable sources so you can instantly evaluate link quality and spot potential SEO issues.
5. OpenLinkProfiler
If you want deep backlink insights without spending money, OpenLinkProfiler deserves your attention. It’s a completely free backlink analysis tool that lets you view every link pointing to your domain, sort them by anchor text, and identify both new and lost links over time.
The platform provides comprehensive data, including link freshness and link influence scores, which help you assess quality and potential risks. What users love most is its export feature—you can download complete backlink reports and analyze them offline.
It’s built for transparency, giving SEO professionals and website owners full control over their link data. OpenLinkProfiler’s straightforward interface makes it easy to spot link building gaps, monitor competitors, and plan outreach strategies effectively.
Whether you’re managing a personal blog or a business website, it’s a practical and trustworthy free backlinks checker tool that brings professional level insight to your fingertips with zero cost.
Key Features Of OpenLinkProfiler:-
Pros & Cons
Pros
- Once offered full free export
- Detailed link freshness scores
- Transparent, no login access
Cons
- Now redirects or broken
- Data accuracy no longer reliable
Pricing & Plans
| Plan | Type | Monthly Cost | Key Features |
| Free | Free | $0 | Unlimited backlink analysis, CSV export, link freshness, influence score, filtering by anchor text and industry |
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Why Choose OpenLinkProfiler?
OpenLinkProfiler offers unlimited backlink analysis for free, which is rare today. It provides detailed link freshness metrics, anchor text data, and industry filters—helping you understand where your site stands in link building strength and authority.
6. BackLinko
If you like your SEO data explained clearly with expert context, BackLinko’s free backlinks checker is a perfect fit. Powered by Semrush’s database, it lets you see referring domains, authority metrics, and linking pages for any website—all while being paired with actionable SEO advice.
The strength of BackLinko lies in its educational value; you don’t just see the numbers, you understand what they mean. Each backlink insight is supported by proven SEO strategies from industry expert Brian Dean, helping users apply real tactics for growth.
Whether you’re researching competitors or evaluating your own profile, BackLinko helps you interpret data with confidence. It’s ideal for marketers who want both analytics and understanding in one place.
The free backlink checker tool not only reveals link opportunities but also explains how to use them effectively to improve search visibility and strengthen your overall SEO foundation.
Key Features Of BackLinko:-
Pros & Cons
Pros
- Offers expert SEO guidance
- Shares real case studies
- Educational content with value
Cons
- No actual backlink checker
- Tool does not exist
Pricing & Plans
| Plan | Type | Monthly Cost | Key Features |
| Free Tools | Free | $0 | Free keyword research tool, SEO guides, backlink case studies, educational content |
Why Choose BackLinko?
Backlinko is more than a tool—it’s a trusted SEO resource. Brian Dean’s proven backlink strategies, tutorials, and expert insights help you understand how to build strong links and apply real world SEO techniques that actually work.
7. Moz Pro
When it comes to reliability, few tools have the credibility that Moz Pro offers. Its free backlink analysis provides you with domain authority (DA), linking domains, and top inbound links—all neatly presented in an easy to read format. Moz’s data is known for being precise and consistent, helping SEOs track performance trends over time.
Beyond numbers, Moz provides Spam Score insights, letting you identify potentially harmful backlinks that could affect your site’s trustworthiness. Its clean interface and intuitive design make it a favorite among both beginners and experienced marketers.
You can also benchmark your website’s authority against competitors, giving you a clear idea of where you stand. With its long standing reputation and advanced link index, Moz Pro’s best free backlink checker tool combines simplicity, depth, and trust. It’s a dependable solution for anyone serious about improving link quality and maintaining a strong, healthy SEO presence online.
Key Features Of Moz Pro:-
Pros & Cons
Pros
- Trusted Domain Authority (DA)
- Spam Score detection feature
- Clear, easy to use interface
Cons
- Free access shows limited links
- Full analysis requires paid plan
Pricing & Plans
| Plan | Type | Monthly Cost | Key Features |
| Free Link Explorer | Free | $0 | View top 10 backlinks, Domain Authority (DA), Spam Score, linking domains (limited) |
| Starter | Paid | $49 | 1 campaign, 100K pages/week, 100 keyword rankings |
| Standard | Paid | $99 | 3 campaigns, 100K pages/week, 300 keyword rankings |
| Medium | Paid | $179 | 10 campaigns, 500K pages/week, 1,500 keyword rankings |
| Large | Paid | $299 | 20 campaigns, 1M pages/week, 5,000 keyword rankings |
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Why Choose Moz Pro?
Moz Pro is reliable for accurate domain authority tracking and link quality insights. It’s perfect if you want clear metrics, spam score evaluation, and easy to read backlink reports that help improve your ranking strategy over time.
How to Choose the Best Free Backlink Checker Tool?
Choosing the right backlink checker tool can feel a bit confusing — there are so many options out there, and most of them promise similar things. But if you want to track your backlinks effectively, you need to know what actually matters.
Let’s go step by step so you can confidently pick the best free backlink checker for your needs.
1. Check the Data Accuracy and Freshness
The first thing you should look at is how accurate and up to date the data is.
Some tools update their backlink databases daily, while others refresh only once every few weeks. Outdated data can mislead you — especially if you’re analyzing your latest SEO campaigns or new backlinks.
Prefer tools like Ahrefs Backlink Checker, Ubersuggest, or RankWatch, which refresh their link index regularly and provide near real time results.
2. Look at the Number of Backlinks the Tool Can Track
Not all free backlink checkers show the complete backlink profile.
Some may only display a limited number of backlinks (for example, the top 100), while paid tools show the full list.
So before choosing, check how many backlinks the free plan actually reveals — and whether it includes do follow, no follow, and lost backlinks data. This helps you analyze your link quality more accurately.
3. Evaluate the Metrics Provided
A good backlink checker doesn’t just show links — it gives you actionable metrics that help you understand link quality.
Key metrics to look for:
These insights let you differentiate between helpful and harmful backlinks, so you can focus on what really boosts your SEO.
4. Analyze User Interface and Ease of Use
If a tool looks confusing or cluttered, you’ll spend more time figuring out how to use it than analyzing your backlinks.
Choose a backlink checker with a clean and simple interface that gives you results in seconds.
Tools like SEO SpyGlass and Backlink Checker by Ahrefs are great examples — they’re designed for both beginners and professionals, making backlink analysis quick and clear.
5. Check for Extra SEO Features
Some backlink checkers offer more than just link data.
Modern SEO tools now include:
Having these in one place saves time and helps you see the bigger SEO picture.
So if you can get a backlink tool that combines multiple features, that’s a smart choice.
6. Compare the Free vs Paid Limitations
Almost every backlink tool offers a free version with limits — fewer backlinks, restricted searches per day, or limited export options.
Before settling on one, check whether the free plan fits your needs or if upgrading is necessary for deeper insights.
For beginners or small websites, the free version is usually enough. But for agencies or SEO professionals, a premium upgrade might be worth it.
7. Verify the Tool’s Reliability and Reputation
Lastly, always check how reliable the tool is.
Look for real user reviews, testimonials, and discussions in SEO communities.
If professionals or other webmasters trust it for accurate backlink data, that’s a green signal. Avoid unknown tools that might show inflated or fake data just to attract users.
Expert Advice
Think of choosing a backlink checker like choosing a fitness tracker — the more accurate and detailed it is, the better your SEO health will be.
Go for a tool that’s easy to use, regularly updated, and provides trustworthy data.
Start with one or two free tools, test them, compare the results, and stick with the one that gives you clear, reliable insights for improving your website’s backlink profile.
How to Use These Backlink Checker Tools?
Alright, let’s make this simple. Whether you’re using Ahrefs, Ubersuggest, or any other free backlink checker, the process is almost the same. Here’s exactly how you can do it — step by step
Step 1: Go to the Tool’s Website
Open the backlink checker you’ve chosen — for example, Ahrefs Free Backlink Checker or Ubersuggest Backlink Tool. Most of these tools work directly in your browser, so no downloads or sign ups are needed (unless you want advanced data).
Step 2: Enter Your Website URL
You’ll see a search bar asking for a domain or page URL.
Simply type your website address (like yourwebsite.com) or paste the link to a specific page you want to check backlinks for.
Step 3: Run the Analysis
Click on the “Check Backlinks” or “Search” button.
The tool will start scanning its database and show you all the backlinks it has found for that domain or page. This usually takes just a few seconds.
Step 4: Review the Results
Once the results load, you’ll see key details like:
These metrics help you understand how strong or weak your backlink profile is.
Step 5: Analyze the Quality of Links
Don’t just focus on the total number of backlinks — quality matters more.
Check if the backlinks come from:
If you notice many low quality or suspicious links, it might be time to disavow them or reach out to site owners for removal.
Step 6: Compare with Competitors
Most backlink checkers let you enter competitor domains too.
Use this to see:
This is one of the smartest ways to plan your own link building strategy.
Step 7: Export and Track Your Backlinks
Finally, export your backlink report (many tools offer a free download or CSV export).
Tracking your backlinks regularly helps you:
Check your backlinks once a week or at least twice a month. Regular monitoring helps you maintain a clean, strong backlink profile — and that’s one of the biggest signals Google uses to rank your website higher.
FAQs – Best Free Backlink Checker Tools
1. Is Moz or SEMrush better?
SEMrush is better than Moz as SEMrush provides features such as:
• Sensor
• Ad builders
• Content insights
• SEO change tracking
• SEO writing assistant
Which Moz does not offer.
2. Which is the best backlinks Checker tools to check backlinks?
SEMrush is the best option we suggest to our visitors. It helps to provide competitive analysis, keyword research, and website audit and moreover, it eases the user’ SEO journey.
3. How long is the Semrush free trial?
SEMrush offers a 30 day free trial period for its users.
4. Is SEMrush good for SEO?
Yes, SEMrush is one of the best SEO tools that ease your work in terms of SEO. It performs enhanced competitive analysis and detailed keyword research.
Conclusion
If you truly want to understand how strong your website’s foundation is, backlinks are the first place to look. The right backlink checker tool can help you see who’s linking to you, where those links come from, and how they impact your rankings.
The best free backlink checker tools like Semrush, Ahrefs, and Moz Pro make this process simple by showing clear data about your link profile, domain authority, and competitors. Whether you’re managing a new blog or growing an established business site, these tools give you the insights to make smarter SEO moves without expensive subscriptions.
Now that you know how each platform helps, it’s your turn to take action. Start by checking your backlinks, fix the weak ones, and build stronger connections that actually improve your search visibility. Because in SEO, knowing your links means knowing your growth.
Comparison Table Of Top 7 Best Free Backlink Checker Tools in 2025
| Tool | Free Plan Highlights | Key Strength | Limitations |
| Semrush | Limited backlink checks + authority scoring | Huge link database + competitor gap tool | Free tier has tight limits |
| Ahrefs | Free “Top 100 links” view + DR score | Very reliable backlink data & large index | Only top 100 links free |
| Ubersuggest | Shows backlinks, referring domains + keyword data | Beginner-friendly dashboard | Data depth is limited in free version |
| SEOReviewTools | No sign up required, instant backlink summaries | Easy access for quick audits | Some features behind paid access |
| OpenLinkProfiler | Full backlink export, unlimited free access | Excellent value for budget users | Interface a bit dated |
| BackLinko | Backlink insights + SEO guidance (via Semrush database) | Great for learning + context | Not a full standalone backlink tool |
| Moz Pro | Free link explorer view with DA, spam score, linking domains | Trusted authority metric + spam score | Free version shows very limited links |
